|
|
|
 |
 |
 |
|
Marketing roundtable to spotlight social media
May 19 session will help businesses implement successful strategies The PA Chamber will host a business marketing roundtable Wednesday, May 19 at Sheraton Harrisburg-Hershey in Harrisburg. “Social Media Marketing Strategy: How to Create, Monitor and Measure Its Success for Your Business,” facilitated by digital media experts, will offer attendees an overview of the social media phenomenon and how it can be integrated into a business’ marketing strategy. The program will cover topics such as planning a social media strategy, evaluating its effectiveness and cyber/media liability – issues that professionals need to know as they plan and implement a business marketing program. The roundtable will go beyond a basic overview of new media – it will help participants navigate through a four-part strategy to develop a social media marketing plan, how to start or improve an existing plan and identify the preferred media for specific types of businesses. The agenda also includes opportunities for open discussion, complete with reports from audience breakout sessions. The event is sponsored by JPL, Comcast and Datalytics. More information and online registration are available here. ### Founded in 1916, the Pennsylvania Chamber of Business and Industry is the state’s largest broad-based business association, with its membership comprising businesses of all sizes and across all industry sectors. The PA Chamber is The Statewide Voice of Business. |
| Archived articles |
| Copyright © 2006 Pennsylvania Chamber of Business and Industry |